As an insurance agent, you’re always on the lookout for ways to better serve clients while growing your business. Are home warranties part of your toolkit? More than just an add-on, nice-to-have protection, warranties can be a gamechanger in today’s hard insurance market. Here are four reasons why home warranties should be part of every homeowner chat you have.
- You’re Navigating Property Insurance Challenges
Let’s face it, the property insurance landscape is getting tougher every day. Premiums are continuously going up while coverage is trending down. Clients are feeling the pinch. Balancing their budget while maintaining the right protections has never been more challenging. And there you are, stuck in the middle.
This is where home warranties can be a real hero.
If the insurance policy is Batman, then a home warranty is Robin. They work best together. The insurance plan takes care of big, catastrophic damages. A home warranty covers the more common, everyday breakdowns like plumbing problems, fridges on the fritz, and HVAC hitches. They make the perfect duo for comprehensive coverage without breaking the bank. Plus, home warranties provide clients with pricing predictability and peace of mind knowing system and appliance expenses are manageable.
- You Want Something Seamless and Simple
Adding a home warranty to your portfolio of offerings doesn’t have to be complicated. In fact, with PWSC as your partner, home warranties are hassle free.
Unlike insurance, warranties do not require a rigorous underwriting process or variable pricing. HomePRO, PWSC’s system and appliance warranty, is purchased online with only basic information and a simple flat annual or monthly rate.
Even better, PWSC already has a stellar track record of partnering with insurance professionals like you across the country. We understand the insurance industry and how to help you become an even more indispensable client resource. We’ve done it countless times. We offer a seamless process from ready-made marketing materials to co-branded websites for warranty purchases. How’s that for easy? You shine while your clients get top-notch home protection.
- You Like Extra Revenue
Who doesn’t, right? By joining PWSC’s partner network, you earn commissions just like you do by selling insurance policies. And it’s not just a one-and-done type of agreement. You’ll earn commissions on each new enrollment and renewal—every year you participate.
You’re already discussing home protection strategies with clients. Adding a warranty to the mix not only improves their coverage but also boosts your earning potential. It’s a natural extension of your services that creates more value for you and them.
- You Want to Improve Client Retention
Retaining clients is just as important as obtaining new ones. Research shows acquiring a new customer is five times more expensive than retaining one. Offering home warranties can help you hold onto clients. Providing additional services like warranties creates customer “stickiness” because of the broader business value. When homeowners feel like they are getting comprehensive coverage through a trusted advisor, they are more likely to remain a loyal client year after year.
As you know, many homeowners mistakenly believe their insurance policy covers everything, including system and appliance normal wear and tear. When they file an insurance claim and it’s denied, disappointment sets in. By offering a warranty, you help bridge this frustrating coverage gap. Angry customers shop around. Happy customers stick around.
Join PWSC’s Partner Network
In today’s competitive market, finding ways to differentiate your business and provide additional value is essential. Home warranties are an easy way to add coverage at a minimal cost. Are you ready to start “talking warranty” with your clients? Join PWSC’s partner network to boost both your business and client satisfaction. Contact PWSC and discover just how easy it can be to add our warranties to your service lineup.
